Matt Collins

I'm Matt Collins, an entrepreneurial technologist and product leader based in London.

I love building businesses around useful online products and services. I've co-founded and helped grow SaaS, e-commerce, subscription commerce, and marketplace businesses.

My background includes CTO and product leadership roles at Apply4 Technology and LoveCrafts, founder/operator work on businesses that were later sold, and earlier software engineering work on Cisco networking products.

These days I'm especially interested in AI.

I have a degree in Maths and Computation from Oxford University and an MBA from INSEAD.

Experience

  • CTO and Head of Product at Apply4 Technology

    Providing SaaS tools to large cities and local governments in the UK, US, and New Zealand.

  • First CTO at LoveCrafts

    Helped grow a VC-backed e-commerce retailer from almost nothing to a multi-million pound business.

  • Founder and operator

    Co-founded and sold the UK first food-focused daily deals website, and launched and sold a cosmetics subscription business.

  • Software engineering at Cisco

    Built software for Cisco networking products before moving into founder and product leadership roles.

Interests

  • AI and LLM products

    Practical ways to use AI agents, LLMs, and automation in real products.

  • B2B SaaS

    Product strategy, technical leadership, and go-to-market thinking for software businesses.

  • Marketplaces and e-commerce

    Lessons from building, scaling, and studying online businesses with network effects.