UK Advertising Industry Statistics

This data has been out for a few months now, but for anyone whose business depends on advertising, it's worth a second look.

It's from the World Advertising Research Center's Advertising Statistics Yearbook 2008.

UK Advertising Expenditure at current prices, 2007

Advertising Medium	Total advertising expenditure £ millions	Year-on-year % change
Press	7,716	-1.6%
Television	4,671	2.3%
Internet	3,026	39.5%
Direct Mail	2,171	-6.5%
Outdoor & Transport	1,058	4.6%
Radio	534	3.4%
Cinema	207	10.1%
TOTAL	19,384	4.2%

Note: Figures are inclusive of production costs.

Given the current economic climate, no doubt most of these numbers will be seeing a substantial dip next time around.